In February 2015, SOS telephone – city of Rijeka started a project called Love shouldn’t hurt, aimed to point out the growing problem of violence in adolescents’ and young people’s relationships. The project is financed by the Ministry of science, education and sport, and consists of workshops and reading clubs for the students of Rijeka and Gorski kotar. Understanding the relevance of the project, Kombinat volunteered to create the project’s logo for its dear partners, collaborators and friends from SOS telephone – city of Rijeka.
The emphasis, in the making of the logo, was put on the primary act of love (to love), which tends to get skewed in the cases of violence, which were stressed with the heart in the letter O. We have chosen the shape of letter with round edges, avoiding the typography which would emphasize the message in a rough manner, and opting out for the one that brings to mind the softness and the humanity of love. The same effect was brought on by the use of stencil.