Kliklop Ltd. is the first specialized catering for children in Croatia. Kliklop hired Kombinatto create a visual identity and website. The goal was to create a visual identity that is simple but warm, and also fun and engaging for children and their parents. The concept is based on the story about one-eyed vegetables and fruits that become the main illustrated elements and holders of the visual identity.
Each illustration has its own personage and shows the different characters that invite children to look for healthy and good food. The spoon/eye is the key illustrative element for the creation of the logo. The typography is playful but concrete and relevant to the needs of different users. The main motto we were inspired by during the creation of the identity is Love goes through the stomach.
/// KombiCut ///
Friends, big and small, let‘s go looking for healthy food!