SMART Association

SMART Association
TimeDecember 2015
ClientSMART Association
TeamMirna Gurdon / Marina Toto / Marko Luka Zubčić / Lea Jurin / Nina Delanović / Leo Kirinčić
KeywordsNGO's / smart solution / visual identity

Association for Civil Society Development SMART hired Kombinat for developing conceptual design of the visual identity. The main visual symbol of the identity is a cube – which has the constructability that is not automated but it requires the will of the entity/individual. The logo emphasizes the responsibility, dedication, hard work and openness, and it adapts to the needs within the designed network. A smart solution for smart association was conceptualized from the live matter which has a positive and scientifically proven effect (the usage of smart cubes for interactive learning techniques).

The visual identity is playful yet stable, and corresponds to the different needs of the Association. It is functional in terms of visual communication of diverse programs that SMART offers and in terms of single classification of projects within the Association itself. Slogan Knowing is changing associates positive change and the importance of acquiring and sharing of knowledge and skills that affect the well-being of individuals and communities, as well as society as a whole. The conceptual design of the visual identity is not used by the client.


Graphic design: